I translate the needs of the market into opportunities for my clients to succeed. By building a foundation based on how customers make choices, my clients learn how to make the right choices along the development path to ensure market success.
Typical business issues include strategic marketing, business model development, new product definition, and emerging market growth. My clients have gained over a billion dollars in revenue from new offerings I helped them to develop; they include P&G, AstraZeneca, Pfizer, TetraPak, InSinkErator, Intercontinental Hotels Group, Center for Creative Leadership, NameMedia, to name a few. My background is academically diverse, with a BS in Engineering, an MS in Graphic Design and Marketing, and an MBA. Having held engineering, marketing, and strategic development positions, I understand how products and services get designed, built and launched into the market.
I also write and speak about connecting market insight to your business in relevant ways. Contact me if you'd like to discuss ways we could work together. And you can always follow me on Twitter!