You've got to hand it to Christian Lander, the guy who started the popular blog Stuff White People Like. In less than three months, he went from anonymous copywriter to running one of the most heavily-trafficked blogs on the web, with a new book deal to top it all off. It's funny, witty, and pokes fun at our predominantly white culture. It never hurts to have someone hold a mirror to all the funny little things that make you tick. Some people may hate it, but you can't argue that it has prompted reaction.
I hope Christian's idea translates as well in the book. It works well as a blog because blogs tend to feel more personal. When I read it, I feel like I'm being told a joke. And as with funny jokes, you pass them around. It's fun to do even if you think the joke is bad. Books feel more formal. They are tangible and less easy to pass around. It will be fun to see how this unfolds.
Whoever said there is nothing new to be found in the crowded internet space was wrong. There is always room for talent, and as they say "the cream rises to the top". Love it or hate it, Christian makes you think, and you don't have to wait for the book to come out.
This is what I love about the web.