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What’s On Our Minds
Ensuring Our Products Communicate Our Intentions
The difference in responses when people are asked for their preference as opposed to being asked to select for a specific goal is what matters when we design products and services. Every product or service is evoking a perception that is based on how it looks, how it is accessed, purchased, marketed, etc.
Surviving Technology Hype in 2022
The key to realizing the benefits of blockchain or any new technology is the ability to look beyond the hype and assess the real value a technology can enable.
Motivations Are Multifaceted
Your customers will always give rational reasons for why they chose your offering, but your work will go deeper than that. What you learn will drive every aspect of your business, and you will soon be able to develop offerings that the customer did not even think to ask for.
Motivation, Decision-Making, and Choice
What are customers thinking when they buy a product or service? What are they trying to do? What options are available to them? How do they choose? What motivates decision-making, and while we’re at it, what is a motivation anyway?
When Behavior Contradicts Observation
“Your actions speak so loudly I can’t hear a word you say.” – Ralph Waldo Emerson
When Funding Fosters Failure
The amount of time and money wasted on developing the wrong product is far greater than the amount of time and money that could be wisely spent defining the right product.
More Data Is Not Always Better
People don’t buy products because they have a higher score on a preference test. They buy products that fit their lifestyles and solve real problems.
The most valuable insights are revealed between traditional boundaries
The global challenges we are facing today – the Grand Challenges such as climate change, economic inequality, etc. – do not exist neatly within a collection of single disciplines, and they cannot be addressed from within the traditional hierarchical, siloed systems that dominate our current work structures.
Most Companies Can’t Afford to Fail Their Way Forward
We trust what we see, but just because something is real does not mean that it is right.
Will Your Current Control Structures Achieve Your Intended Results?
In times of disruption and change, we must also shift our perspective on what we should control to achieve our goals.